Cellina literally cut her teeth on creativity as a child, her teething toy was a plastic chain made of recycled toothbrush handles.
Pursuing a passion for learning she undertook studies in Art and English to enhance her core skills of listening, reading and communication, particularly of the visual world.
With heady addiction to learning (more powerful than chocolate, which she managed to give up in 2008) Cellina then immersed herself in teaching and research of the pedagogies of Creativity and Innovation.
She formed Loaded Brush with desire to encourage adults to embrace their innate creativity, critical to all growth and change. Because as Andy Warhol said ‘Business is the Best Art.’
Applying the design skills of risk taking and problem solving to business training, she now shares the six elements of Innovation in engaging, authentic, training experiences. Still passionate about sustainability, an intolerance for waste drives Cellina to seek efficient solutions, which she believes to be inherently beautiful. Finally, she is ever faithful to creativity as "the essential dimension" of living and learning.
"We are too often taught to separate that which is connected, to divide rather than bring together the disciplines, to eliminate all that which can lead to disorder. For this reason it is absolutely indispensable to reconsider our relationship with art as an essential dimension of human thinking. The art of daily life and the creativity of daily life should be the right of all. Art, then, as a part of our lives of our efforts to learn and know."
Carlina Rinaldi (2006) In Dialogue with Reggio Emilia.